| slogan | | |
| n. (communication) | 1. catchword, motto, shibboleth, slogan | a favorite saying of a sect or political group. |
| ~ locution, saying, expression | a word or phrase that particular people use in particular situations.; "pardon the expression" |
| ~ catch phrase, catchphrase | a phrase that has become a catchword. |
| ~ mantra | a commonly repeated word or phrase.; "she repeated `So pleased with how its going' at intervals like a mantra" |
| ~ rallying cry, war cry, watchword, battle cry, cry | a slogan used to rally support for a cause.; "a cry to arms"; "our watchword will be `democracy'" |
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